Uprising: Why Ahmed Samir Salama Focuses On Sincerity and Authenticity [Video]

Ahmed Samir Salama, a senior bilingual copywriter at VMLY&R Commerce Dubai, has always had a passion for literature and music — so much so that he made it a point to turn it into a career. 

As a copywriter, it was only natural that Ahmed started reading and writing stories at a young age, “And in many ways, I still am. I never stopped,” he says. With a passion for all things words, as a child, he befriended his school librarian, taking out books on several subjects. He says, “You can’t write if you don’t read, and I’ve been a reader for as long as I can remember.” But that wasn’t Ahmed’s only passion, gaming was a big part of his childhood. “I belong to the generation that was lucky enough to witness the tail-end of the PlayStation 1 era and every console after it, which in gaming terms means …