Nic Taylor on LEGO’s craft and care [Video]

“We are literally people’s imaginations,” LEGO Group’s Nic Taylor told the audience at yesterday’s AANA RESET conference.

The senior vice president spoke to the creativity, relevance, and growth that has defined the LEGO Group for 92 years. One of the world’s most loved brands continues to iterate, though, bringing joy and inspiring play through the its iconic brick.

Now based in Denmark, Taylor is a familiar face locally, most notably for her time at DDB, including her stretch as CEO at DDB Sydney. Prior to LEGO, Taylor was CEO at 14 (or Catorce), a global creative agency powered by the Omnicom-owned agency, headquartered in Barcelona.

Speaking to Mediaweek, Taylor says her time down under working on brands like Volkswagen and McDonald’s at DDB, “made me better at the job of doing global work.”

“It set me up for being able to do something like this, …