Nestle India, Dr Reddy’s form JV for nutraceutical brands in India, other agreed territories [Video]

Delhi: Nestle India and Dr Reddy’s Laboratories, on Thursday, announced that they have entered into a definitive agreement to form a joint venture to bring innovative nutraceutical brands to consumers in India and other agreed territories.

A joint press release from the companies said the partnership will bring together the well-known global range of nutritional health solutions as well as vitamins, minerals, herbals and supplements of Nestle Health Science (NHSc) with the strong and established commercial strengths of Dr Reddy’s in India.

The move will help JV partners combine their strengths and grow their complementary nutraceuticals portfolios in categories such as metabolic, hospital nutrition, general wellness , women’s health and child nutrition for consumers across India, it said.

Select brands will be licensed by the respective companies to the JV company. The Nestlé Group will licence brands such as Nature’s Bounty, Osteo Bi-Flex, Ester-C, Resource High Protein, Optifast, Resource Diabetic, …