‘Hiling’ by Seven A.D. is a heartwarming tribute to the dreams long forgotten adobo Magazine [Video]

MANILA, PHILIPPINES — Many Filipinos have spent their entire lives providing for their loved ones and helping them achieve their dreams. As they fulfilled their duties, they had to forego their own dreams as their youth strayed further throughout the process.

Knowing that many of them still had the strength to make their wishes come true, adult nutritional supplement brand Ensure Gold, together with creative agency Seven A.D., brings retirees’ forgotten dreams back to life in its new spot titled “Hiling.”

The short campaign film featured retirees Renato, Flor, and Teddy, who all shared their previous occupations and the dreams they wanted to pursue during their youth. Joined by their children in the video, they further elaborated on why they had to set aside their dreams to help fulfill their family’s needs and aspirations.

With the help of AI, Ensure Gold showed these retirees that it is still possible to take action and pursue the dreams they’ve …