Dragons’ Den star Sara Davies admits she’s ‘had a tough couple of years’ after it was revealed her company is 1millionin the red [Video]

16:28 EDT 10 Apr 2024 , updated 17:43 EDT 10 Apr 2024

Sara Davies admits she’s ‘had a tough couple of years’ after it was revealed her company is £1million in the red. 

The Dragons’ Den star, 39, owns Crafter’s Companion and in notes to the accounts for the year to March 2022, the directors describe the period as ‘challenging.’

Revealing how she has had to work ‘harder than ever before’, Sara explained how her business has been affected by the cost of living crisis and Brexit. 

Speaking to The Mirror on Wednesday, she said: ‘I’m just going to be really honest, it has been a rough couple of years. 

‘I kind of don’t want to shy away from that because I always feel, especially with my role on Dragons’ Den, I’ve got that responsibility of being a bit of a role model.’